In 1915 when a kitchen stove fire singed his sister Mabel’s lashes and brows, Tom Lyle Williams watched in fascination as she performed a “secret of the harem”—mixing petroleum jelly with coal dust and ash from a burnt cork and apply it to her lashes and brows. Mabel’s simple beauty trick ignited Tom Lyle’s imagination and he started what would become a billion-dollar business, one that remains a viable American icon after nearly a century. He named it Maybelline in her honor.
Throughout the 20th century, the Maybelline Company inflated, collapsed, endured, and thrived in tandem with the nation’s upheavals—as did the family that nurtured it. Setting up shop first in Chicago, Williams later, to avoid unwanted scrutiny of his private life, cloistered himself behind the gates of his Rudolph Valentino Villa and ran his empire from a distance. Now after nearly a century of silence, this true story celebrates the life of an American entrepreneur, a man whose vision rocketed him to success along with the woman held in his orbit, Evelyn Boecher—who became his lifelong fascination and muse.
Captivated by her “roaring charisma,” he affectionately called her the “real Miss Maybelline” and based many of his advertising campaigns on the woman she represented: commandingly beautiful, hard-boiled and daring. Evelyn masterminded a life of vanity, but would fall prey to fortune hunters and a mysterious murder that even today remains unsolved. A fascinating and inspiring story, a tale both epic and intimate, alive with the clash, the hustle, the music, and dance of American enterprise.
The Maybelline Story and the Spirited Family Dynasty Behind It is a compelling, fascinating and intriguing true story that will captivate as well as entertain readers for many hours on end! The Maybelline Story is a book I knew I had to read and review ever since I found it, I knew I had to read it because I am always fascinated by incredible people that accomplished incredible things in their life and The Maybelline Story is a book that explores a man who was incredible and done incredible things. From the description of the book alone, I knew that I would love The Maybelline Story, and now that I have finished it I can happily write that this book is amazing and did live up to my expectations! Readers who enjoy biographies or history will love The Maybelline Story thanks to its gripping, intriguing and captivating story, so I implore you lovely readers to have a read of The Maybelline Story, as you won’t regret it!
The Maybelline Story is a sensational book that will introduce the reader to the focus, Thomas Lyle Williams. Thomas was the founder of Maybelline Cosmetics and in The Maybelline Story the reader will learn all about him and his dynasty and it makes for a fascinating story that you will adore getting lost in. The reader will be given an inside look into the life of Williams in the early 19th century and throughout the many years, he ran the Maybelline Cosmetics company. While we do follow Williams on this journey, we see the ups and downs and all the challenges him and his company faced and the result is a raw and eye-opening story that will give the reader insight into the American dream and the life of an entrepreneur and this book lovers is the premise of the incredible The Maybelline Story!
The Maybelline Story has to be one of the most unique biographies I have ever read because this true story is not widely known and the sensational author, Sharrie Williams, details every critical event in Thomas Lyle William’s life which is fascinating to read about as well as incredibly informative as much can be learned from Thomas’s story!
The Maybelline Story is a book that is flawlessly written and a book that is executed in the most entertaining of ways. Sharrie Williams is a talented author; the reader won’t be able to think anything but this as they begin to read her book. That is because William’s descriptive prose is sensational and this combined with the extensive but concise details of the events associated with Thomas Lyle Williams, makes The Maybelline Story an unmissable and flawless read!
Usually, with biographies, I find that the author holds back; the author typically holds back on the more delicate details. However, Sharrie Williams is an author who is brazen with her work, and so she holds back on nothing regarding the life of Thomas Lyle Williams and the Maybelline Cosmetics company in general. The outcome of this is an accurate portrayal of a notable figure in American business history that should definitely not be missed!
Overall The Maybelline Story is an intricately detailed, flawless and intriguing story about a fantastic person written by somebody who is incredibly talented and so I have no choice but to award this stellar book five stars so please if you are a reader who loves biographies of incredible people, then you should not miss out on this brilliant book! Be sure to have a read of the preview below book lovers!
Thank you so much for reading book lovers! I appreciate it so much. Here is a preview of the book for all of you lovely readers to enjoy! Please have a read of the preview and if you find that you have loved what you have read then all you need to do is follow the links below!
Goodbye for now book lovers,
P.S. Below I have attached some links about the author and this wonderful book so if you would like to learn more about the author and the book then please have a browse. Thank you so much again for reading book lovers!
Amazon U.S. – Amazon U.K. – Goodreads
Hey Thanks for sharing your views on this book. I will give it a read too. I recently wrote about Maybelline’s vintage ads, would love your thoughts on the same.